S5 Department - Social Media Policy​

This is the Document Release Information
Article Number:	7CAV-DR-010
Scope:	S5 Department - Social Media Policy
Version:	Version 3.5
Effective Date:	09SEP23
Last Modified Date:	16SEP24
Approving Authority:	ROO OIC
Point of Contact:	S5 1IC

Mission Statement

The S5 Social Media Team serves as the dynamic voice of the 7th Cavalry Gaming Regiment. Our mission is to create bold, engaging, and visually appealing social media platforms that showcase the incredible activities and achievements of the 7th Cavalry. Through our content, we aim to connect with past, present, and future members, keeping them informed and inspired by the Regiment’s legacy. We pride ourselves on being proactive and interactive, ensuring that every post and engagement reflects the core values of the 7th Cavalry. As a vital part of the S5 Department, our team plays a crucial role in recruiting new troopers and strengthening our community.

Social Media Policy

Content Posting for the 7th Cavalry Gaming Community

Purpose: To standardize content posting to enhance the 7th Cav Gaming community's online presence, engagement, and growth.

Purpose

To establish a consistent and impactful content strategy that strengthens the 7th Cavalry Gaming Community’s online presence, drives engagement, and fosters growth across all our social media platforms.

Scope:

This SOP applies to all designated social media managers and contributors within the 7th Cavalry Gaming Community, ensuring a unified and professional approach to content creation and posting across the following platforms: YouTube, Facebook, Instagram, X (formerly Twitter), Reddit, Steam, Discord, and TikTok.

Responsibilities:

Maintain a Consistent Posting Schedule

• Ensure regualar and timely content updates across all platforms to keep the community engaged and informed.

Stay Updated on Relevant Trends

• Monitor and incorporate current trends to keep our content fresh, appealing, and relevant to our audience.

Integrate 7th Cavalry Branding

• Consistently apply 7th Cavalry branding across all media, ensuring our identity and values are reinforced on every platform.

Postion the Community as Active and Relevant

• Strategically position the 7th Cavalry Gaming Community within key online spaces, highlighting our active presence and relevance in the gaming world.

Create Engaging and Diverse Content

• Develop a variety of content types (e.g., videos, images, articles, short-form content) tailored to each platform’s strengths to increase overall engagement.

Collaborate with Internal Teams

• Work closely with departments such as S5 Film, Graphics, and Public Relations to ensure cohesive messaging and support broader community initiatives.

Monitor and Respond to Engagement

• Actively monitor community interactions, responding to comments, messages, and feedback in a timely and professional manner to foster positive relationships.

Analyze Performance Metrics

• Regularly review analytics from each platform to assess the effectiveness of content strategies and make data-driven adjustments as needed.

Promote Events and Announcements

• Highlight key events, announcements, and initiatives within the 7th Cavalry Gaming Community to boost participation and awareness.

Ensure Compliance with Guidlines

• Adhere to community guidelines and platform-specific policies to maintain a positive and respectful online environment.

Procedure:

Understanding the Audience:

• Identify the key demographics, interests, and motivations of individuals passionate about gaming and community involvement. Tailor your messaging to align with their preferences, ensuring content that resonates, engages, and encourages active participation within the 7th Cavalry Gaming Community.

Crafting Compelling Content:

• Brainstorm and develop innovative content that showcases the unique strengths and values of the 7th Cavalry Gaming Regiment. Highlight elements that resonate with gaming enthusiasts, such as teamwork, camaraderie, and shared passions. Focus on storytelling that brings the Regiment's spirit to life, emphasizing the strong bonds, strategic gameplay, and immersive experiences that set our community apart.

Writing Promotional Copy:

• Craft persuasive and concise copy that clearly communicates the unique benefits of joining the 7th Cavalry Gaming Regiment. Highlight opportunities for growth, camaraderie, and immersive gaming experiences. Ensure each piece of content includes a compelling call-to-action, inviting individuals to join and providing straightforward instructions on how to become a part of our community.

Creating Visual Assets:

• Design captivating graphics and videos to enhance your promotional copy, ensuring they grab attention and resonate with your audience. Incorporate visuals that authentically represent the gaming culture and embody the spirit of the 7th Cavalry Gaming Regiment. Use dynamic imagery, consistent branding, and thematic elements that reflect the camaraderie, strategic depth, and passion that define our community.

Adapting Content for Facebook: Tailor your promotional content to fit the formatting guidelines of each platform, including character limits, image dimensions, and video length restrictions. Craft posts with attention-grabbing headlines and concise, impactful messages that adhere to each platform’s best practices. Utilize platform-specific tools to design visually engaging posts and ads that stand out. Ensure that your visuals are optimized for each platform’s specifications and that your call-to-action is clear and compelling.

Testing and Optimization:

• Launch your recruitment promotions across platforms and closely monitor their performance using analytics tools. Track key metrics such as reach, engagement, and conversion rates to gauge the effectiveness of your campaigns. Regularly analyze this performance data to identify areas for improvement. Continuously optimize your promotions by adjusting targeting parameters, refining messaging, and tweaking creative elements based on the insights gathered.

Engagement and Community Building:

• Use Platform Features
  • Youtube:Upload engaging videos that reflect the community’s activities and use end screens to promote further interaction.
  • Facebook:Create events, utilize Stories for updates, and host live Q&A sessions to interact with your audience in real-time.
  • Instgram:Share vibrant images and videos, and utilize Stories for behind-the-scenes content.
  • X(Twitter):Post timely updates and engage in real-time conversations with followers.
  • Reddit:Engage in subreddit discussions and share valuable insights.
  • Steam:Post announcements and updates about community activities.
  • Discord:Host community discussions and real-time chats.
  • TikTok:Create short, engaging videos that highlight key moments and events within the community.
• Foster Conversations
  • Actively participate in comments and discussions on your posts. Show genuine interest in what people are saying, and ask open-ended questions to encourage followers to share their thoughts and experiences.
• Provide Value with Content
  • Share educational posts, industry insights, and exclusive content, such as behind-the-scenes looks or early access to events, to your followers.
• Personalize Interactions
  • Acknowledge milestones, celebrate community achievements, and tailor your responses to specific concerns or interests mentioned by individuals in comments or messages.
• Create Community Culture
  • Encourage user-generated content, highlight member contributions, and implement feedback loops through surveys and polls to continuously improve your content and interactions.

Evaluation and Iteration:

• Consistently assess the impact of your recruitment campaigns across platforms by analyzing key performance metrics such as engagement rates, click-through rates, and conversion rates. Identify trends and areas that need improvement. Use these insights to refine your strategies, experimenting with different content types, targeting options, and posting schedules to enhance effectiveness. Continuously optimize your approach based on data-driven feedback to ensure your recruitment efforts remain dynamic and impactful.

Compliance and Ethical Considerations:

• Rigorously ensure that all recruitment content aligns with platform-specific policies, including restrictions on sensitive topics, user privacy, and accurate targeting. Regularly review updates to these guidelines to stay compliant. Prioritize transparency and honesty in all communications, clearly outlining the responsibilities, expectations, and benefits associated with joining. Avoid any form of manipulation or exaggerated claims that could mislead potential recruits. By adhering to these ethical standards, you build trust and credibility, enhancing the 7th Cavalry Gaming Community’s reputation as a responsible and reliable organization.

Collaboration and Teamwork:

• Foster a culture of collaboration and open communication among all team members involved in the creation and management of recruitment promotions. Encourage regular brainstorming sessions where ideas are freely exchanged, and feedback is constructively shared. Utilize the diverse expertise and creativity within your team to craft innovative and compelling campaigns that resonate with your target audience. Promote cross-functional collaboration, ensuring that insights from different departments—such as marketing, design, and analytics—are integrated into the campaign strategy. By leveraging the collective strengths of your team, you can develop more effective, cohesive, and impactful recruitment efforts.

Note:

• This SOP ensures that Instagram postings effectively communicate the 7th Cav Gaming community’s spirit, foster engagement, and support community growth. Adherence to these guidelines will maintain a cohesive and engaging online presence.

Roles of S5 Department Clerk

Overview

The S5 Department Clerks are essential to the 7th Cavalry Gaming Regiment's success in creating engaging content across multiple social media platforms. Clerks are responsible for producing graphics, videos, and other media, ensuring all content aligns with the regiment’s communication guidelines and supports our community’s growth and engagement.

Social Media Management

Weekly Communication

Maintain at least one weekly contact with the Social Media Senior to stay aligned with ongoing strategies and objectives.

Adherence to Guidelines

Ensure that all communications and content on social media platforms comply with the "Cav Communications Guidelines." Any media or events not officially supported by the 7th Cavalry must be reviewed and approved by the Social Media Lead before posting.

Platform Responsibilty

This includes Engaging with the community and answering comments/questions positively; Each clerk is responsible for managing and maintaining their designated social media platform, following the specific posting requirements and standards set by the section lead.

Collaboration and Planning

Monthly Review Meeting

Attend a monthly planning and review meeting with the section lead. During these meetings, clerks are expected to analyze and review posted content, assess its impact and engagement, and plan activities for the upcoming quarter. This collaborative approach ensures that all efforts are aligned with the regiment’s goals and that content remains relevant and impactful.

Accountablity

Consequences for Incomplete Duties

Failure to complete assigned duties may result in immediate removal from the department. This policy emphasizes the importance of each clerk’s role in maintaining the regiment’s professional online presence.

Malicious Actions

Any actions deemed malicious in nature, especially those involving 7th Cavalry social media platforms, will result in an immediate Letter of Reprimand (LoR) and removal from the department. This ensures the integrity and security of the regiment's online presence.

Rank Requirement

Minimum Rank

The minimum rank required for the S5 Department Clerk role is Private First Class (PFC). This ensures that clerks have the necessary experience and understanding of the regiment’s standards and values.

Roles of S5 Department Clerk

Overview

The S5 Department Clerks are essential to the 7th Cavalry Gaming Regiment's success in creating engaging content across multiple social media platforms. Clerks are responsible for producing graphics, videos, and other media, ensuring all content aligns with the regiment’s communication guidelines and supports our community’s growth and engagement.

Social Media Management

Weekly Communication

Maintain at least one weekly contact with the Social Media Senior to stay aligned with ongoing strategies and objectives.

Adherence to Guidelines

Ensure that all communications and content on social media platforms comply with the "Cav Communications Guidelines." Any media or events not officially supported by the 7th Cavalry must be reviewed and approved by the Social Media Lead before posting.

Platform Responsibilty

This includes Engaging with the community and answering comments/questions positively; Each clerk is responsible for managing and maintaining their designated social media platform, following the specific posting requirements and standards set by the section lead.

Collaboration and Planning

Monthly Review Meeting

Attend a monthly planning and review meeting with the section lead. During these meetings, clerks are expected to analyze and review posted content, assess its impact and engagement, and plan activities for the upcoming quarter. This collaborative approach ensures that all efforts are aligned with the regiment’s goals and that content remains relevant and impactful.

Accountablity

Consequences for Incomplete Duties

Failure to complete assigned duties may result in immediate removal from the department. This policy emphasizes the importance of each clerk’s role in maintaining the regiment’s professional online presence.

Malicious Actions

Any actions deemed malicious in nature, especially those involving 7th Cavalry social media platforms, will result in an immediate Letter of Reprimand (LoR) and removal from the department. This ensures the integrity and security of the regiment's online presence.

Rank Requirement

Minimum Rank

The minimum rank required for the S5 Department Clerk role is Private First Class (PFC). This ensures that clerks have the necessary experience and understanding of the regiment’s standards and values.