S5 Department - Social Media Policy​

This is the Document Release Information
Article Number:	7CAV-DR-010
Scope:	S5 Department - Social Media Policy
Version:	Version 3.5
Effective Date:	09SEP23
Last Modified Date:	16SEP24
Approving Authority:	ROO OIC
Point of Contact:	S5 1IC

Mission Statement

The S5 Social media team are the external voice of the 7th Cavalry gaming regiment. Our aim is to have bold, appealing and active social media platforms, that use all of the elements of the S5 department to keep past, present and future members informed of all of the amazing things the 7th Cavalry do. We thrive on being outgoing and engaging with our posts and content and we ensure that with each interaction we represent the values of the 7th Cavalry. S5 social media team are dynamic and proactive in the social media field and essential in the aid of recruiting new troopers.

Social Media Policy

Facebook Content Posting for the 7th Cav Gaming Community

Purpose: To standardize content posting to enhance the 7th Cav Gaming community's online presence, engagement, and growth.

Scope:

This SOP applies to all designated social media managers and contributors within the 7th Cav Gaming community.

Responsibilities:

• Maintaining a consistent posting schedule
• Keeping up with relevant trends
• Incorporating 7th Cavalry Branding into as much media as possible
• Positioning our community as active & relevant among the right communities

Procedure:

• Understanding the Audience:
  • Identify the demographics and interests of individuals likely to be interested in gaming and community involvement. Tailor your messaging to resonate with this audience.

Crafting Compelling Content:

• Brainstorm ideas for engaging recruitment content that highlights the unique aspects and values of the 7th Cavalry Gaming Regiment.
• Focus on aspects that appeal to gaming enthusiasts and potential community members, such as teamwork, camaraderie, and shared interests.

Writing Promotional Copy:

• Write persuasive and concise copy that communicates the benefits of joining the gaming community.
• Include a clear call-to-action inviting individuals to join the 7th Cavalry Gaming Regiment and provide information on how to do so.

Creating Visual Assets:

• Design eye-catching graphics or videos to accompany your promotional copy.
• Use visuals that reflect the gaming culture and the spirit of the 7th Cavalry Gaming Regiment.

Adapting Content for Facebook:

• Ensure that your promotional content is formatted appropriately for Facebook, considering factors such as character limits, image sizes, and video length restrictions.
• Use Facebook's ad creation tools to create visually appealing ads that will grab the attention of your target audience.

Testing and Optimization:

• Launch your recruitment promotions on Facebook and monitor their performance closely.
• Use Facebook's analytics tools to track metrics such as reach, engagement, and conversion rates.
• Continuously optimize your promotions based on performance data, making adjustments to targeting, messaging, and creative elements as needed.

Engagement and Community Building:

• Engage with individuals who interact with your recruitment promotions on Facebook.
• Respond to comments and messages promptly, providing helpful information and fostering a sense of community.

Evaluation and Iteration:

• Regularly evaluate the effectiveness of your recruitment promotions on Facebook.
• Identify areas for improvement and iterate on your approach to optimize results over time.

Compliance and Ethical Considerations:

• Ensure that your promotional content complies with Facebook's advertising policies and guidelines.
• Maintain transparency and honesty in your messaging to build trust with potential recruits.

Collaboration and Teamwork:

• Encourage collaboration and communication among team members involved in creating and managing recruitment promotions.
• Leverage the expertise and creativity of your team to develop innovative and impactful campaigns.

Note:

• This SOP ensures that Instagram postings effectively communicate the 7th Cav Gaming community’s spirit, foster engagement, and support community growth. Adherence to these guidelines will maintain a cohesive and engaging online presence.

SOP for Instagram Content Posting for the 7th Cav Gaming Community

Purpose:

To standardize Instagram content posting to enhance the 7th Cav Gaming community's online presence, engagement, and growth.

Scope:

This SOP applies to all designated social media managers and contributors within the 7th Cav Gaming community.

Responsibilities:

• Maintaining a consistent posting schedule
• Keeping up with relevant trends
• Incorporating 7th Cavalry Branding into as much media as possible
• Positioning our community as active & relevant among the right communities

Procedure:

• Content Strategy Alignment: Focus on content that showcases community events, member achievements, and highlights from gaming sessions, aligning with the 7th Cav’s ethos of teamwork and camaraderie.
• Visual Standards: Use high-quality images and videos that reflect the vibrant and dynamic nature of the community's gaming activities. Ensure branding consistency with logos and color schemes.
• Craft Engaging Captions: Incorporate engaging, community-focused captions. Highlight the story behind the content, use relevant gaming hashtags, and include calls to action encouraging followers to engage.
• Schedule Posts for Maximum Engagement: Identify peak times when the community is most active online for scheduling posts.
• Interactive Engagement: Promptly respond to comments and messages, fostering a sense of community. Share behind-the-scenes content in stories for real-time engagement.
• Performance Review and Adaptation: Regularly analyze engagement metrics to refine content strategy, focusing on what resonates most with the community.

Posting on Instagram Using a Phone:

1. Open the Instagram App: Tap on the Instagram app on your phone to open it. Make sure you're logged into the correct account associated with the 7th Cavalry Gaming Regiment.
2. Start Your Post: Tap the "+" icon at the bottom center of the screen. You can choose to take a new photo/video or select one from your gallery.
3. Edit Your Content: After selecting your photo or video, use Instagram's editing tools to enhance your content. You can apply filters, adjust brightness, add text or stickers, and more.
4. Add a Caption and Tags: Craft a compelling caption that aligns with our voice and mission. Tag relevant users (e.g., @7thCavalryGaming) and add hashtags to increase visibility.
5. Share Your Post: Once you're satisfied with your content and caption, tap "Share" to post it on Instagram.
6. Posting on Instagram Using a PC:
7. Access Instagram on a Web Browser: Go to Instagram's website and log in with the regiment's account credentials.
8. Enable Mobile Site (Optional): If the direct upload feature is unavailable, right-click on the page, select "Inspect" to open the developer console, and then click the 'Toggle device toolbar' icon to switch to mobile view. Refresh the page if necessary.
9. Upload Your Content: Click the "+" icon at the bottom of the screen, just like on the mobile app. You'll be prompted to select a file from your computer.
10. Edit and Caption: Once your photo or video is selected, you can crop it and add a caption, tags, and hashtags as you would on the mobile app.
11. Post Your Content: Click "Share" to post your content to Instagram.

• Remember, each post is an opportunity to engage and grow our community. If you have any questions about content guidelines or need inspiration, don't hesitate to reach out to your Chain of Command.

Note: This SOP ensures that Instagram postings effectively communicate the 7th Cav Gaming community’s spirit, foster engagement, and support community growth. Adherence to these guidelines will maintain a cohesive and engaging online presence.

SOP for Reddit Content Posting for the 7th Cav Gaming Community

Purpose:

To standardize Instagram content posting to enhance the 7th Cav Gaming community's online presence, engagement, and growth.

Scope:

This SOP applies to all designated social media managers and contributors within the 7th Cav Gaming community.

Responsibilities:

• Maintaining a consistent posting schedule
• Keeping up with relevant trends
• Incorporating 7th Cavalry Branding into as much media as possible
• Positioning our community as active & relevant among the right communities

Procedure:

• Ensure to check the S5 Social Media section in discord for updates and featured items needing to be posted.
• Share items onto the official Reddit account.
• Social Media is one of the top recruitment assets the 7Cav has ensure to use the hashtags (#) with related content to gather followers for the account.
• Ensure to follow the rules of any sub reddits for recruiting, event posting, and media posts.
• Use graphics and media when able as it attracts more users.
• Reddit has its share of internet trolls. Always be respectful and engage in productive conversation.
• Never use content that does not belong to the 7th Cavalry Gaming Regiment. That makes us look bad and could have possible legal consequences.
• Use RRD Recruiters as a tool to gain information about AO’s that you are not familiar with before posting information related to the AO.
• Note:
  • This SOP ensures that Instagram postings effectively communicate the 7th Cav Gaming community’s spirit, foster engagement, and support community growth. Adherence to these guidelines will maintain a cohesive and engaging online presence.

Duties and Responsibilities

Role of S5 Department Clerk

The Clerks are the backbone of the department and are responsible for the creation of products such as graphics or videos. They report to their assigned Senior Clerk and pass along any issues that they may have. The Department Lead will assign them to an area of operation.

Social Media:

• At least one contact with Social Media Senior per week.
• All communications on social media must meet the "Cav Communications Guidelines". Any non Cav supported events or media including film and graphics must be reviewed and approved by Social Media Lead prior to posting.
• Be responsible for maintaining your designated social media platform in line with the posting requirements set out by section lead.
• Attendance at a monthly planning and review meeting with Section lead. Requirements for this meeting will be to analyze and review content posted, assess impact and engagement and forward plan next quarters activities.
• Consequence for incomplete duties may result in immediate removal from department.
• Actions deemed as malicious in nature using 7CAV social media platforms will result in an immediate LoR and removal from the department.
• Minimum rank PFC